Digital Footprint

A digital footprint is a trail created by one’s interactions in the digital universe.  These interactions can include TV usage, using the internet, mobile phone, and Ipad .  This information is an aid in targeted marketing and personalization of services.

In social media, one’s digital footprint can refer to the size of one’s Web presence.

An individual’s digital footprint can be composed from many sources.  Some of these include Content which can be content created or content that is consumed.  Over 700 pieces of information are gathered for each entity using digital devices each day.  This information is sold to companies and used for commercial purposes.  The companies that use this information tailor the new information that one receives to match one’s  previous web usage.